Sweep & Swipe Laptop Cleaner
Tech Cleaning Line
I developed the tech cleaning line while managing the cleaning category at OXO. The line includes two products: The Sweep and Swipe Laptop Cleaner and the Keyboard and Screen Deep Cleaning Set (product features below). While looking for a new category in which OXO could expand into, I identified tech cleaning as a promising opportunity based on gaps in the market and strong revenue projections. I started the project by researching competitive products, performing user testing with early prototypes and developing competitive sales analysis to establish a business case for the line’s development. Now that the line has made it to market I’m proud to hear that it has beat initial projected revenue targets and continues to grow.
The soft retractable brush sweeps away dirt and crumbs
The specially shaped microfiber cleaning pad reaches into corners to clean smudges, oils and fingerprints from touchscreens
Keyboard & Screen Deep Cleaning Set
The loop brush reaches down between keyboard keys to pull out hidden crumbs, dust and dirt
The straight-bristled brush scrubs away stuck-on messes
The microfiber cloth wipes fingerprints of of touchscreens
design process
Testing a Sweep and Swipe prototype
Testing a Keyboard and Screen Deep Cleaning prototype
Keyboard and Screen Deep Cleaning prototype